GRE Energy Training
One-line positioning about the brand and what you achieved.Building a unified digital presence for one of the UK’s leading renewable training providers.
The Brand
GRE Energy Training delivers accredited renewable energy courses across solar PV, battery storage, EV charging, and more. GRE had built a strong reputation offline but needed to bring that authority online.
Results at a Glance
Meta Ads:
Retargeting delivered up to 37.98 ROAS, with CTR holding at ~3% across campaigns.
Google Ads:
After a full GA4/GTM rebuild in March, campaigns peaked at 28.63 ROAS, with CPC as low as £0.45.
Email:
MailPoet campaigns achieved an average 73.7% open rate, while NewZapp broadcast campaigns held steady at ~13%.
Organic Social:
Instagram reached 16.7k monthly views, while Facebook page activity exceeded 91k monthly views.
Content Engine:
20+ SEO-focused blogs published, supporting visibility around government policy, MCS data, and renewable trends.
Tracking & Attribution:
Full GA4 + GTM set up, Cookiebot integration, and Stape.io server-side conversion API for Facebook tracking to bypass blockers and improve attribution accuracy.
The Challenge
GRE Energy Training’s digital presence was fragmented. While the business had strong offline bookings, its online channels lacked cohesion, and ads were underdelivering. The email list was largely unused, social media output was sporadic, and there was no content engine driving organic visibility. The absence of a unified brand experience across platforms meant GRE was less recognisable online than offline. They needed a cohesive strategy that amplified their authority, applying imaginative creative and structured campaign design (taken from our eCommerce experience) to the renewable training space, while unifying paid, organic, and content output into a consistent brand story that drove leads and reinforced trust.
The Approach
Because GRE Energy Training wasn’t a traditional eCommerce brand (with much of its revenue still driven by offline bookings), our strategy went beyond pure performance marketing. We designed a multi-channel approach that combined direct-response tactics with brand-building activity to create a unified, trust-first presence across platforms.
Paid Ads
We used Facebook and Google Ads to drive measurable sales directly through the website, structuring campaigns for funnel by separating awareness from retargeting and feeding creative assets and audience insights from the broader success stories and testimonials across platforms.
Organic Social
We built trust and credibility through a consistent posting cadence across Instagram, Facebook, and LinkedIn. Content focused on community engagement and professional authority, helping GRE become instantly recognisable online.
We applied our eCommerce experience to build automated flows that nurtured prospects in a modern, personalised way, while also managing campaigns through broadcast platforms like MailPoet and NewZapp to reach GRE’s wider database with targeted updates.
Content and SEO
We researched industry trends and published regular blog ties to MCS data, policy updates, and renewable technology, which improved SEO visibility and positioned GRE as a thought leader.
Creative Direction
All channels were supported by imaginative in-house creative production (from campaign graphics to email design), ensuring a cohesive and professional brand experience across every touchpoint.
The Results (KPI block)
Google Ads (March–August 2025)
- Spend: £6,932
- Value: £25.3k
- ROAS: 36.43
- CTR: 5.86%
- CPC: as low as £0.45
Meta Ads (March–August 2025)
- Spend: £9,457.09 (www + lead form in screenshot)
- Purchases: 701 attributed (in the highest performing retargeting set)
- ROAS: up to 88.49 in peak performing campaigns
- CPC: as low as £0.07
- CTR: ranging 1.85% – 4.25% depending on campaign
Meta was more mixed, but retargeting delivered standout efficiency and extremely cheap clicks in awareness campaigns helped fill the funnel.
The rest of the results (email, organic, content, tracking) are indeed more nuanced but still strong:
- Email: MailPoet campaigns averaged 73.7% open rates, NewZapp around 13% (solid engagement considering the size of the broadcast list)
- Organic social: 16.7k Instagram monthly views, 91k+ Facebook page views
- Content: 20+ SEO-focused blogs published, increasing organic impressions and positioning GRE as a trusted voice on policy, data, and industry news
- Tracking: GA4 + GTM manual rebuild, Cookiebot compliance, and Stape.io server-side tracking gave GRE far cleaner attribution and future-proofed their setup
The Impact
By unifying Paid, Organic, Email, and Content, GRE Energy Training shifted from fragmented digital activity to a cohesive, authority-driven online presence that clearly works. Bookings increasingly flowed through the website (rather than offline only), supported by retargeting ads that consistently delivered ROAS above 20 and Google Ads that peaked at 36.43 ROAS.
Beyond direct performance, GRE gained a recognisable and consistent digital presence, imaginative campaign creative, and a scalable foundation for future growth – turning trust and visibility, the things that traditionally drove the brand via word-of-mouth, into a modern online engine.
On the technical side, the manual GA4/GTM rebuild, Cookiebot integration, and server-side tracking future-proofed GRE’s attribution, ensuring accurate measurement even as data privacy evolves.
The result was more than just efficient ad spend; GRE became a stronger and more authoritative brand online, positioned to scale its training reach while maintaining credibility with both new and returning installers.