GRE Energy Training
Scaling a national renewable training provider across paid, email, and content.
The Brand
GRE Energy Training delivers accredited renewable courses across solar PV, battery storage, EV charging, and more.
Despite strong offline reputation and demand, GRE needed its online presence to match the authority it had built in the industry.
Results at a Glance
Meta Ads
- Retargeting delivering up to 37.98 ROAS
- CTR consistently >3% (across all prospecting and retargeting campaigns)
Google Ads
- After GA4/GTM rebuild, campaigns peaked at 28.63 ROAS
- CPC as low as £0.45
- MailPoet campaigns averaging 73.7% open rate
- Regular on brand campaign cadence introduced
- Essential flow automations integrated
Organic Social
- Instagram reach: 16.7k monthly
- Facebook engagement: 91k+ monthly views
Content Engine
- 20+ SEO-optimised blogs published (policy updates, MCS data, renewable trends)
Tracking & Attribution
- Full GA4 + GTM rebuild
- Cookiebot + compliant consent
- Stape.io server-side CAPI for improved Meta attribution
The Challenge
GRE’s digital ecosystem was fragmented.
Offline demand was strong, but online performance lagged due to inconsistent messaging, underperforming ads, unused email channels, and no content pipeline to support authority or search visibility.
There was no unified customer journey, no consistent brand experience, and no strategic framework connecting paid, organic, email, or content output.
GRE needed:
- A cohesive multi-channel strategy
- A clearer brand story translated across platforms
- Modern tracking and attribution
- A scalable content + email engine
- Paid campaigns designed with the structure and creativity used in high-performing eCommerce systems
The Approach
Because GRE Energy Training wasn’t a traditional eCommerce brand (with much of its revenue still driven by offline bookings), our strategy went beyond pure performance marketing. We designed a multi-channel approach that combined direct-response tactics with brand-building activity to create a unified, trust-first presence across platforms.
Paid Ads
We used Facebook and Google Ads to drive measurable sales directly through the website, structuring campaigns for funnel by separating awareness from retargeting and feeding creative assets and audience insights from the broader success stories and testimonials across platforms.
Organic Social
We built trust and credibility through a consistent posting cadence across Instagram, Facebook, and LinkedIn. Content focused on community engagement and professional authority, helping GRE become instantly recognisable online.
We applied our eCommerce experience to build automated flows that nurtured prospects in a modern, personalised way, while also managing campaigns through broadcast platforms like MailPoet and NewZapp to reach GRE’s wider database with targeted updates.
Content and SEO
We researched industry trends and published regular blog ties to MCS data, policy updates, and renewable technology, which improved SEO visibility and positioned GRE as a thought leader.
Creative Direction
All channels were supported by imaginative in-house creative production (from campaign graphics to email design), ensuring a cohesive and professional brand experience across every touchpoint.
The Results (KPI block)
Google Ads (March–August 2025)
- Spend: £6,932
- Value: £25.3k
- ROAS: 36.43
- CTR: 5.86%
- CPC: as low as £0.45
Meta Ads (January–August 2025)
- Spend: £9,457.09
- ROAS:13.18 (1318%) blended ROAS across campaigns
- Attribution: Full manual set-up integrating stape.io for accurate tracking
- CPC: as low as £0.07
- CTR: ranging 1.85% – 4.25% depending on campaign
Meta was more mixed, but retargeting delivered standout efficiency and extremely cheap clicks in awareness campaigns helped fill the funnel.
The rest of the results (email, organic, content, tracking) are indeed more nuanced but still strong:
- Email: MailPoet campaigns averaged 73.7% open rates, NewZapp around 13% (solid engagement considering the size of the broadcast list)
- Organic social: 16.7k Instagram monthly views, 91k+ Facebook page views
- Content: 20+ SEO-focused blogs published, increasing organic impressions and positioning GRE as a trusted voice on policy, data, and industry news
- Tracking: GA4 + GTM manual rebuild, Cookiebot compliance, and Stape.io server-side tracking gave GRE far cleaner attribution and future-proofed their setup
The Impact
By unifying Paid, Organic, Email, and Content, GRE Energy Training shifted from fragmented digital activity to a cohesive, authority-driven online presence that clearly works. Bookings increasingly flowed through the website (rather than offline only), supported by retargeting ads that consistently delivered ROAS above 20 and Google Ads that peaked at 36.43 ROAS.
Beyond direct performance, GRE gained a recognisable and consistent digital presence, imaginative campaign creative, and a scalable foundation for future growth – turning trust and visibility, the things that traditionally drove the brand via word-of-mouth, into a modern online engine.
On the technical side, the manual GA4/GTM rebuild, Cookiebot integration, and server-side tracking future-proofed GRE’s attribution, ensuring accurate measurement even as data privacy evolves.
The result was more than just efficient ad spend; GRE became a stronger and more authoritative brand online, positioned to scale its training reach while maintaining credibility with both new and returning installers.