Averlo (AU)

• Tracking rebuilt from scratch (GA4, GTM manual set-up)
• Troubleshot complex account data issues and attribution bugs

Retention (Klaviyo - First 20 Days vs Previous 20 Days)

• +52% uplift in direct revenue ($4,033 → $6,128)
• +441% uplift from sign-up forms ($1,200 → $6,500)
• +141% increase in total revenue influenced
• Deliverability score: 40 → 80
• New templates + unified creative direction
• Fully rebuilt lifecycle engine (45+ hours)

The Challenge

Averlo came in with broken tracking, overspending, and no retention system.

Lifecycle performance was inconsistent, creative was off-brand, and there was no segmentation, no testing, no structured cadence, and heavy dependence on paid traffic.

The Approach

Phase 1 – Google Rebuild

• Full account rebuild (Search + PMax)
• GA4 + GTM tracking fix
• Feed optimisation (utilising partner integrations)
• New audience logic
• Budget discipline + scaling guardrails

Result: Clean data, predictable performance, and a profitable baseline handed over.

Phase 2 – Klaviyo Rebuild

• Full flow system rebuilt
• New segmentation architecture
• Deliverability reset
• Unified branded templates
• Monthly testing + campaign cadence
• High-intent drops, new arrivals, social proof, education

Result: A complete lifecycle engine capable of compounding revenue long-term.

The Long-Term Value

Averlo now has:

• Clean, scalable systems across ads + retention
• A unified brand identity across channels
• Predictable reporting and attribution
• Reduced dependency on paid advertising
• A retention engine designed for LTV, not one-off orders

At Collective : Holmes, we don’t inflate numbers, we build systems that work.