Collective : Holmes isn’t an agency. We’re a lean collective of marketers with skin in the game, serving as true partners to your brand. Our focus: multi-channel strategies across paid social, paid search, and email/sms - proven to scale eCom. No inflated overheads, no layers of account managers, no junior handoffs. Just certified specialists with years of hands-on growth experience.
Not An Agency. A Lean Collective.
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Collective : Holmes
We’re a lean team of marketers with skin in the game - delivering multi-channel growth strategies across paid social, paid search, and email/SMS. No juniors handoffs. Just transparency and growth.
See if we’re a fit
Who We Are:
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Services(3)
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Paid Social
Creative-led paid social, built on clean tracking and full-journey strategy.
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Paid Search
Search, Shopping & PMax that cut waste and convert intent, the backbone of sustainable acquisition.
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Email & SMS
Retention systems that blend strategy, creative and automation - driving controlled, cost-efficient revenue and increasing LTV over time.
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Technical Setups
CAPI, server-side, GA4 and complex technical troubleshooting, handled with clarity. One-off projects are available, though the strongest results come from long-term partnerships.
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KPI’s & Results.
7.62
Blended client ROAS across Google + Meta (year to date). Fully attributable, full-funnel management.
279%
Growth in 90 days for a fashion eCom client.
44.12%
Email and SMS revenue attribution achieved for a fashion eCom client.
Process(4)
At Collective : Holmes, we run a sysync strategy - a process designed to identify exactly what your brand needs for growth, and cut everything else to keep money in your pocket. We begin with a short, transparent discovery to assess fit and uncover the bottlenecks holding back growth. If we’re aligned, we build a tailored strategy that combines only the channels you actually need. Execution follows a five-part process:
01
Set-Up
Technical foundations and core structures built for performance - including account setup/optimisation, tracking and server-side installs, feed refinement, segmentation mapping, and the essential creative assets needed for launch.
02
Launch
Campaigns and automations go live across the selected channels. Our cadence, content calendar, and weekly structure begin, shifting from setup to active management.
03
Learn
Early insights, testing, and refinement. We run controlled A/B tests, analyse initial performance, and identify what moves the needle.
04
Scale
Scale only when the signals are stable. Once performance sits within our predefined parameters, we pull the lever.
05
Sustain
A state of performance homeostasis - stable, profitable growth supported by ongoing refinement and careful management.
Lean By Design
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The Collective is lean, by design. We don’t work with everyone, and we partner only where we know we can make a meaningful impact. So, if we shake hands on a project, it’s because we’re confident we can win. Our specialty is fashion e-commerce. But great strategy travels well - we’ve also delivered strong results in other sectors, including renewable energy training, applying what we know to a completely different industry with the same outcome: growth that pays for itself.
Who we’ve worked with
Testimonials(6)
Renewable Energy Training
Multi-Channel Strategy
“Working with Collective : Holmes, with Anthony at the forefront, has been an absolute pleasure, and he has been a true asset to our team. Anthony consistently brings a high level of creativity, strategic thinking, and attention to detail to every campaign he leads. His ability to analyse market trends and translate them into effective advertising strategies has significantly boosted our brand visibility and ROI."
Renewable Energy Training
Multi-Channel Strategy
"Anthony is not only knowledgeable and experienced but also incredibly collaborative. He communicates clearly, meets deadlines without fail, and is always open to feedback and new ideas. His innovative approach has helped elevate our marketing efforts to a new level."
Renewable Energy Training
Multi-CHannel Strategy
"We have been fortunate to have someone of his calibre, and Collective : Holmes, supporting our team, achieving great results with him at the helm of our advertising efforts.“
Rayden Carlson
CEO Bitwise
“I’ve had the pleasure of working with Victor Vorontsov on the product team as a product designer for UI/UX at Multiply.”
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